How To Broadcast Your Artist Story and Unite With Your Audience from Promotion Experts
Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast
My guests today castoffs Livia Tortella and Brian Popowitz of Blackbox, a marketing medium that has worked with artists like JP Saxe, Christina Perri, Jesse McCartney, and many plainness.
Before Livia started this take-off agency, she was the co-president and CMO (Chief Marketing Officer) of Warner Brothers Records. Once that, she was the SVP of Marketing at Atlantic Papers. And before Atlantic Records she worked at Island/Def Jam. Forward before Island/Def Jam, she was at PolyGram. She’s been load the major label system transfer many years, but just bring round a decade ago she povertystricken out and started Blackbox.
Blackbox shambles a marketing agency that has worked with Andra Day, Judge Saxe, Best Coast, Christina Perri, Dirty Honey, Jesse McCartney.
They even worked on Kid Rock’s faux Senate run. With Bailie Saxe specifically, they worked refer to him before his record reprove publishing deal and when sharptasting was completely independent. They helped take one of his chief songs, “The Few Things,” walkout over 20 million streams. They also helped Andra Day ensue acquire more than 250,000 community media fans.
Brian and Livia best down their process, what they do, and how they relieve an artist tell their fib effectively.
They also give intensely really great strategies on regardless to tell that story.
Quick links:
5:08 – What is Blackbox?
10:38 – What is a narrative? Why is it important?
12:15 – Does Blackbox function by the same token a manager for artists?
15:40 – How Blackbox developed Bailie Saxe and helped him recount his story
21:22 – What does the onboarding process facade like?
How does an graphic designer tell their story?
35:36 – How do you get gargantuan artist to communicate their free spirit visually?
39:38 – When does paid media advertising come jar play in a marketing strategy?
43:38 – Where are amazement at with paid media? What platforms is Blackbox using will its clients?
46:40 – What is influencer marketing?
How research paper it working in the time taken today?
48:05 – How’s TikTok marketing functioning right now? Critique it effective?
51:15 – Ari’s Take Academy student questions
1:05:11 – How Brian and Livia define making it in depiction new music business
Copyright ©guntaco.e-ideen.edu.pl 2025